Adidas, Nike, and Under Armour are competitors in the lucrative market for athletic wear. In particular, Nike and Adidas have put in place some effective marketing strategies that have helped the company grow over the years. Adidas appears to have room for growth. Can Puma Really Compete With Nike and Adidas? Interestingly, the founder of Adidas and the founder of Puma were brothers. Compare Nike to its competitors by revenue, employee growth and other metrics at Craft. Nike competes with numerous athletic and leisure shoe and apparel companies all over the world. However, they had falling out long back in 1948, which gave rise to two major footwear brands – Adidas and Puma. In comparison, Puma’s 2018 sales were 4.6 million euros ($5.1 billion), Adidas’s were 19.9 billion euros ($22 billion) and Nike’s reached more than $30 billion. The target markets of these 3 giants are very similar, but each of them has its specific tactics to attract customers and make them loyal. Puma is the third Nike competitor which is known for its running shoes as well as apparels and Clothing. Over 2015-2017 it grew its footwear revenue and took over the market. It is quite clear that Adidas is far ahead then Puma. PUMA is also a German brand that can be called the brother of Adidas as was created in 1948 by the brother of Adi Dassler – Rudolf Dassler.Initially Puma was called “Sportschuhfabrik Rudolf Dassler (RUDA)”. Nike is the giant of the industry. Nike's main competitors include Anta, lululemon athletica, VF Corporation, Adidas, Reebok, ASICS, FILA, Puma, Under Armour, Skechers and New Balance. And as Adidas Puma started its job with making boots and continued as a multi-sport brand with the logo of leaping Puma. Its CEO says that's not a problem. Nike, Adidas and Puma are the largest footwear companies in the world with an impressive product portfolio. Each of these companies has conquered the markets with its quality and innovative products. Nike’s competitors consist of any brand that is selling sport shoes and apparel, especially brands like: Asics; Puma; Adidas; Reebok; The rivalry in the sports wear industry is very intense. 17 February 2015, 10:20 am Feb. 17 -- Kering CEO Francois-Henri Pinault has diversified from luxury to sporting-goods by acquiring Puma in 2007. After reporting stellar earnings the last few quarters, Puma is still a much smaller brand than Nike and Adidas. Nike, Adidas, and Puma. Under Armour … At the 2006 World Cup in Germany, Puma were the best represented brand with 11 countries out of 32 wearing their jerseys, Nike was represented by eight nations and Adidas six. Justin Bieber's gym look was refreshingly simple, but a Nike shirt with Adidas sneakers is one the biggest logo-mixing sins one can commit.